In 1911 in Torino Italy, Walter Martiny started the production of rubber-soled footwear branded with the Superga logo. In 1925, his designs expanded to include footwear with vulcanized rubber soles and the Superga 2750 style was born! Superga diversified to add sport shoes with technical attributes. Now, the collections include a vast array of styles and colors in addition to the original Superga Vulcanized and Sport lines. The 2750 has been an icon from the beginning. Long a favorite for taking Italians from the city to the beach to weekends away, it is easy to wear and designed to dress up casual sportswear. Superga 2750’s can be washed like your favorite jeans to create your own vintage look.