Our innovative CHARM IT! brand debuted in 2000 as the ultimate charm jewelry experience for girls ages 4 and up. The infinite selection and endless possibilities of our signature and co-branded collections are timeless yet ever-evolving. Design is key, love is in the details, quality is priority and safety is our commitment. CHARM IT! is a premier brand available worldwide, sold exclusively at independent specialty retailers & premium department stores and can be found on the wrists of happy girls everywhere!